AI Insights · Timothy · October 2022
Top 5 Consumer Finance Apps in Ukraine - Q3 2022 Performance
In Q3 2022, the top 5 consumer finance apps in Ukraine exhibited varied trends in weekly downloads and active users, with notable performances from Ощад and Privat24.
The third quarter of 2022 saw significant activity in the consumer finance app sector in Ukraine. The top 5 apps—Ощад, Privat24, Sense SuperApp - online bank, monobank: перший цифровий банк, and Old Ощад 24/7—showed varied trends in weekly downloads and active users.
Ощад experienced a substantial increase in weekly downloads, reaching a peak of approximately 265K in the week of July 25. This growth was mirrored in its active user base, which climbed from 227.8K at the start of the quarter to 662.3K by the end.
Privat24 maintained a steady download rate, with weekly downloads ranging from about 80K to 130K. Its weekly active users hovered around 4.5M, demonstrating consistent user engagement throughout the quarter.
Sense SuperApp - online bank saw a significant spike in downloads early in the quarter, reaching 225.8K in the week of July 11. However, downloads gradually declined to around 28K by the end of September. Active users showed a similar trend, peaking at 714.9K and then stabilizing around 579.3K.
monobank: перший цифровий банк displayed a consistent performance in downloads, with weekly figures fluctuating between 49K and 72K. Active users remained stable, averaging around 2.6M throughout the quarter.
Old Ощад 24/7 had a more modest performance, with weekly downloads peaking at 51.4K in late July. Its active user count saw a decline from 568.8K at the beginning of the quarter to 348.9K by the end.
These insights are based on data from Sensor Tower, where more detailed analytics can be accessed.
